Social Media and Digital Marketing Coordinator at Carolina Housing

Since January 2022, I have had the opportunity to refine my graphic design and social media management skills at Carolina Housing, the on-campus housing department at UNC Chapel Hill.

Going form teal to Carolina Blue isn’t too hard!

A strength of mine is versatility, something I have been able to express in my position at Carolina Housing. I have created logos, taken headshots, filmed interviews, designed T-Shirts, managed student interns, advertised at tabling sessions, updated web pages, and much more. I enjoy this variety and as a result, I am prepared and eager to take on anything that comes my way and give it my all.

I have also faced difficulties at this position, but I am able to appreciate the growing opportunity they have provided. Within a year of starting this role, my team of three has become a team of just myself, with my role being the least senior of the three. So I had some big shoes to fill and a lot of work to do on my own, but through task management and prioritizing projects, I have been able to successfully maintain our social media accounts.

Marketing Specialist for Campus Life

Me and my amazing coworkers!

From January 2020 to June 2021, I was a member of the Marketing team that promotes for Campus Life at UNCW. I aided in the running of social media sites (primarily Instagram), and create other promotional content. During my time on the team, our follower count grew by 33%, and our post engagement skyrocketed in comparison to past semesters. The position was very focused on using mixed digital media, which rewarded creativity and experimentation. I used Canva and Photoshop to make flyers for campus activities and events, such as art exhibitions, guest speakers, movies, and concerts. I created movie posters for upcoming films coming to Lumina Theater to promote our campus’ movie theater and boost attendance. I also attended events to collect photo and video material to be used on social media. I’ve developed my video editing skills by creating virtual gallery tours for our exhibits that opened under covid restrictions. I also spearheaded a fully virtual gallery in a 3-D explorable space that featured student artwork. While the position primarily dealt with digital media, we also designed bulletin boards and tabled on campus to promote face-to-face with my peers.

I was selected as the recipient of the Linda Moore Award for demonstrating ACUI’s core values of unconditional human worth, joy, learning, caring, community, innovation, diversity, and integrity. This has been a deeply rewarding position that allowed me to be more connected to my fellow students and my campus, and gave me applicable skills to take with me as I graduate and move into the professional field.

No Boundaries International Art Colony

No Boundaries International Art Colony provides artists from around the world and the local community a forum for free expression and cross-cultural dialogue.  It is a two-week long colony set up on Bald Head Island, NC, where a dozen or so local and international artists come together and create work. Pamela Toll, one of the founders of the colony over 25 years ago and professor at UNCW, selected me to be the intern for the 2019 colony. I worked with the board through that summer and into the fall, working out logistics and assigning tasks to board members. The board invited me to work on a poster and handcard for the colony’s events and exhibition. I received feedback and edit requests from the marketing director of the Wilson Center to get the project to its final form.

Belgan, Hande, Saiko, and me

In November, I went with the artists to the colony and had the absolute best experience ever. It was amazing the be surrounded by such spectacular and diverse works and to be able to learn from such dynamic artists. While I had plenty of fun and made plenty of art, I was still on the job! I created Instagram story content for the organization, took photos for Facebook, ran errands, and assisted the artists with anything they needed (I also got to model for Inigo!).

DREAMS kids working on their mural

DREAMS is an arts program for underprivileged youth, and we were so lucky to have them visit our colony to meet the artists and work on a mural to be exhibited in the final show! It was my job to show them around the island, introduce them to the artists, and overall give them a fun and educational time. I had never had the opportunity to work with art and kids at the same time, I had just as much of a blast as they did.

I also worked to catalog via photo spreadsheet each of the hundreds of pieces of art that were made over the course of the two weeks. Aside from needing to be documented photographically, each piece also needed all gallery information to be input like title, medium, price, etc. With all that information ready, I was able to assist the gallery director in the hanging of the show at the end of the two-week period. I was even assigned a whole section of the gallery to select pieces for and arrange how I saw fit, which was so exciting for me. I was really happy with how it turned out.

This internship was a life-changing experience and I am so thankful for the artists I got to meet through this opportunity. It was so hard saying goodbye to them, but I have a feeling I will see them again some day soon.